For the first monday marketing tip of 2009 I thought it would be fitting to talk about the biggest way to gain exposure on a daily basis that costs you nothing and also can be done with zero effort, multiple times a day. Email signatures are a great way of promoting yourself, your business and other ventures you may normally not be able to talk about with the current person you are cooresponding with via email. You can utilize it in a variety of ways which I will outline below.
Company contact information
Do not just have your name in your signature line. Put your name, your credentials (are you the owner, president, marketing director?), your website url, your phone number and any physical address (if it is used a lot for your business – add it in)
Social Media Information
Do you want to connect with the people you converse with through email on other platforms? How about twitter or facebook? If you do, and you have a few profiles for them to connect with you on, why not set up a page on your company website listing them? This way, you can list the link in your email without having 10+ url’s pointing to different social media profiles.
To see an example of this, check out my “Be my friend” page on iamMikeSmith.com
Other ventures
Do you run other websites that are semi-related to the one that your emailing through? I know I do and that is why I have a link to my two blogs in the footer of my emails. Not only does it help show who I am in other realms, it also gives the people I’m talking to the ability to see that I have various amounts of knowledge on marketing, social media and design.
Contests & Exclusive Offers
Want to make the people you conversate with via email feel more important? Drop a line in your email signature that gives them 10-20% off their order, gives them exclusive bonuses that noone else gets or let them know about a contest you are running. It’s a great way to boost the effectiveness of your emails and will definitely show the people you’re writing to that generosity is defintiely on your side.
So lets make sure you’re utilizing those few lines of space to their fullest capabilities. You never know who might be looking.
Hmm – great! But what about images in email? The moment I even add a simple graphic signature my emails start landing in people’s spam folders. Do you use images in your emails? How do you get around the spam thing?
[...] Utilize your email signature for added exposure | Bootstrapping Guerrilla Marketing Blog Use your Email Signature to get Exposure! [...]
This is short but useful. Nice Post.
Great article!
you can do all the above now so easily with http://www.wisestamp.com check it out!
Thanks for the comments everyone.
@Michael – I do not use images in my email. As much as I’d like to have my logo in the signature, I pass on it due to the spam issue.
@Mike Smith – thanks – that really confirms my experience on the issue! All these clients asking for fancy email templates with images, and all I know I’ll hear at the end is the complaining it will cause when their email starts getting picked up by spam…
I’ll look into wisestamp and see if it causes spam issues for me (I expect it will)
[...] along with a fix and addressed these shortcomings. They help individuals and organizations better brand themselves via an easy to use “what you see is what you get” signature [...]
I’ve recently started using Exclaimer to manage our email signatures – so far I have been really impressed with this tool – I highly recommend it.
After reading the article, I feel that I really need more information on the topic. Can you suggest some more resources please?
You have inspired me. Thank you very much. Good luck with your site
Your blog is so informative … ..I just bookmarked you….keep up the good work!!!!
I’m Out!
[...] along with a fix and addressed these shortcomings. They help individuals and organizations better brand themselves via an easy to use “what you see is what you get” signature [...]
[...] here for Related LinksUtilize your email signature for added exposure Share and [...]