At some point in your life you may wake up with a feeling of despair. One where you just can’t bear to continue with your current business project, speak to the same people, and do the same monotonous tasks.
When Marcus Buckingham, author and motivational speaker, works with someone facing this problem, he asks them three important questions:
Why this business? What is its broader purpose?
Who are you working with?
What exactly do you do with your business?
By exploring these questions, you can isolate the real reasons you are unhappy with your business. Often we can be enchanted with the idea behind our work or with our employees, making us loyal to a business that is not meeting our personal needs
The people you work with may keep you working a business with no opportunity for expansion. You may like preparing documents and giving presentations, but you may no longer care about your business’ mission or goals. Dedication to a business helping people may keep you working with doctors and nurses you despise.
These questions will help you gain a deeper understanding of your relationship with your business and what you really value from the experience. These elements can help you reassess what you truly wish to accomplish and possibly create an entirely new business model.
Fri, Mar 27, 2009
Entrepreneurship, Small Business