Most businesses today have a primary goal of driving traffic to their website. Here is a compilation of copywriting and marketing ideas and methods that will help you accomplish this goal and grow your business.
Copywriting and Organic Traffic:
In regards to sales, Zig Zigler said that you’re transferring enthusiasm that you have for your product into the hearts and minds of your prospect. Copywriting is simply the written form of that same thing.
We have to differentiate ourselves to convince potential customers to buy from us, not our competition. Whether it’s billboards, radio or TV, it’s impossible to go through a single day without being bombarded with some combination of what people want us to buy. So to escape from the delusion of advertisements, we’ve got to have a better way of targeting our audience.
One of the best places to begin is with positioning, not prospecting. If you position yourself as an expert in a certain field, then you can actually attract, magnetize, qualified ready-to-buy prospects to come to you. This is an ideal time for writing solid lead-generation materials within your Web site. However, some sights, especially those done in flash format aren’t readily compatible with that and would incur more programming costs. We’re here to save and make you money, so we always look for the most budget-friendly marketing methods first. We would suggest then that you try writing a series of expert articles for article submission sites. One of the leading trends of online use is information searches from qualified sources. Another reason why these sites work well with your budget is because it’s free to submit and post articles, they attract site visitors for you to your article and you only need to pay someone one time for the article, but it stays on their site indefinitely. This is why article writing is considered a type of organic marketing, it focuses on efforts that produce sustained, long-term growth. The main goal of these articles is to provide useful, expert information and to then drive that prospect to your site through an in-text link.
Inorganic Traffic:
Now, although organic traffic does produce sustained, long-term results, it does typically take a little longer to produce results. For businesses with a bigger budget or for those who need significantly quicker results, there’s the option of a cost-per-click fee structure; also known as a pay-per-click program (PPC). With PPC, you write up a brief synopsis of your business and bid on a certain dollar amount that you’re willing to spend per click; the higher the amount, the higher you’ll be placed in the search engine. These are the ads you see in the shaded boxes at the top and right-hand side of a Google search for example. The positive point about this program is that you only pay when people click through to your site. The danger of this program is that the Internet is filled with tire-kickers, so you still risk the chance of burning through your budget-just because someone clicks on your ad obviously doesn’t mean they’re going to buy from you. The best approach is to use keywords with a mid-level competition, so you can get your feet wet at a lower bid amount. Overall, it’s wise to figure out a net present value of your customer or the lifetime value of the customer, and then determine how much you’re willing to pay to acquire each client.
And even if your first efforts aren’t yielding any fruit, turn that into progress by capturing contact and lead information. Build a database over time of people that are opting in for more information, and then as you e-mail out and communicate with them, they become customers. This can reveal that your prospects really just needed to build up a level of trust before they did business with you.
Check out this older article about Online resources that can help your bootstrapping business