Tag Archive | "word of mouth"
Email Marketing, It’s like adding an Army of Employees
As a lot of you know I run a small business marketing company – Scapes Consulting as well as writing for this blog. I have been focused on bringing internet marketing ideas to the local bricks and mortar type businesses that don’t normally know how to enter this strange new marketing world beyond just putting [...]
Continue reading...Who Do You Know?
Wednesday, May 6, 2009
Shiny wrappers promising delicious treats inside, perfectly tied bows sealing seductive sweets within, colors of the rainbow catching the eye at every angle…I’d like to address the kid-in-the-candy-store phenomenon and how it applies to your marketing (more specifically, how it shouldn’t apply). Through my years of experience of working with my clients and trying to [...]
Continue reading...More Kick A$$ Guerrilla Marketing Promotions Part 1
Monday, April 20, 2009
Well I have dug through the archives to bring you some more great guerrilla marketing and innovative ad campaigns. We had a lot of discussion last week about pushing social, religious and political agenda’s in marketing. Many thanks to those that participated and I am excited to hear about what we think of these ones. Guerrilla [...]
Continue reading...Will you be my friend?
Sunday, April 12, 2009
“It’s nothing personal.” Bullspit! There’s no such thing as nothing being personal in the business world. No matter who’s involved in a business equation, people are either spending money they worked hard to earn, or are looking to earn the other person’s money through hard work. Unless you’ve won the lottery, any blood, sweat and [...]
Continue reading...Monday Marketing Tip: Underpromise and Overdeliver
Monday, June 2, 2008
In todays installment of Monday Marketing Tips, I want to talk about one of, if not, THE easiest way to generate word of mouth referrals for your business; under promise and over deliver! Hands down, by remembering this statement, you can drastically improve your customer relationships, your sales and word of mouth marketing. Making your customers [...]
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Thursday, February 18, 2010
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