For the first monday marketing tip of 2009 I thought it would be fitting to talk about the biggest way to gain exposure on a daily basis that costs you nothing and also can be done with zero effort, multiple times a day. Email signatures are a great way of promoting yourself, your business and other ventures you may normally not be able to talk about with the current person you are cooresponding with via email. You can utilize it in a variety of ways which I will outline below.
Company contact information
Do not just have your name in your signature line. Put your name, your credentials (are you the owner, president, marketing director?), your website url, your phone number and any physical address (if it is used a lot for your business – add it in)
Social Media Information
Do you want to connect with the people you converse with through email on other platforms? How about twitter or facebook? If you do, and you have a few profiles for them to connect with you on, why not set up a page on your company website listing them? This way, you can list the link in your email without having 10+ url’s pointing to different social media profiles.
To see an example of this, check out my “Be my friend” page on iamMikeSmith.com
Other ventures
Do you run other websites that are semi-related to the one that your emailing through? I know I do and that is why I have a link to my two blogs in the footer of my emails. Not only does it help show who I am in other realms, it also gives the people I’m talking to the ability to see that I have various amounts of knowledge on marketing, social media and design.
Contests & Exclusive Offers
Want to make the people you conversate with via email feel more important? Drop a line in your email signature that gives them 10-20% off their order, gives them exclusive bonuses that noone else gets or let them know about a contest you are running. It’s a great way to boost the effectiveness of your emails and will definitely show the people you’re writing to that generosity is defintiely on your side.
So lets make sure you’re utilizing those few lines of space to their fullest capabilities. You never know who might be looking.
