In todays installment of Monday Marketing Tips, I want to talk about one of, if not, THE easiest way to generate word of mouth referrals for your business; under promise and over deliver! Hands down, by remembering this statement, you can drastically improve your customer relationships, your sales and word of mouth marketing.

Making your customers happy

When your car is in the shop and you are told that it will be ready on Saturday, but you receive a call on Thursday that your car is finished two days early, what is your emotion at that point? If you’re anything like me, it should be happy and very pleased! The same is true for your small business services. Bootstrapping your business by over delivering is the GREATEST way of improving your word of mouth marketing. Once you make that person happy, whenever they talk to another friend or family member, you can bet the bank that they’ll be talking about how you finished early.

Creating a cushion with time

Another great benefit of under promising is that you buy yourself some extra time in case of an emergency. Similar to how I asked earlier if your business can run without you, you never know when the time will come where you just can’t make it to work (or are not able to be in your home office). By adding that extra cushion time, if you complete it early, you’ve made the client happy. If you can’t get it in within your “early time”, you still have the extra cushion to work with and if you send it on time, your client is STILL happy. It’s definitely a win/win situation for you and something you should not overlook, ever.