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Marketing Campaigns for Under $100

Monday, October 12, 2009

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Marketing Campaigns for Under $100

Today’s businesses suffer from one giant dilemma—they need to reach more customers in an increasingly competitive marketplace and they also have tight budgets that demand results. It doesn’t take much thinking to realize that this is a huge problem for many businesses. In an ideal world, you could just throw unlimited amounts of money into [...]

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Monday Marketing Tip: People buy benefits, not features

Monday, May 19, 2008

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Your customers don’t buy shampoo; they buy clean and manageable hair. My clients don’t by a custom blog design, they buy higher profits and better branding. It’s simple; people hire you because of what you can do for them, not what you do. This might sound a bit confusing, but if you stand back for [...]

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