Guerrilla Marketing can be done on a budget and for every bootstrapper out there looking to build their businesses exposure without breaking your pocketbooks, here is an article with 15 great images showcasing some of the most cost effective advertising campaigns for you to learn from and be inspired by. You can view out other 10 Great Guerrilla Marketing Examples to see other great guerrilla marketing examples.
At the bottom of this post, please see the contact information for those of you who have guerrilla marketing pictures you’d like featured.
UPDATE: Check out our 10 Guerrilla Marketing Videos we recently published.
Anti Smoking Advertisement
Local Vegetable Market (I’ll be writing a review of this campaign soon)
Clue Board Game
Local Dentist Office (how more low cost can you get?!?!)
Erotika Sex Shop
Feeding The Hungry (not 100% about the company name)
Public Service Ad (Don’t Speed)
Rock Climbing School (another super cheap guerrilla marketing ad)
Do you have a guerrilla marketing campaign you did and would like it featured? Contact Me and let me know! We will feature it as well as link to your website.
UPDATE: Check out our 10 Guerrilla Marketing Videos we recently published.
Guerrillas create a strategy in seven simple sentences. No more need for a comprehensive marketing plan that lists projected goals in great detail for the next five years and other nonsense. Today, the guerrillas and bootstrappers out there know what it takes to win with their marketing and win in a very high margin. These seven sentences can make or break your marketing strategy, so never leave home without them.
- The purpose of the marketing – The physical action you want your prospect to take.
- How you’ll achieve this purpose – your competitive advantage and benefits.
- Your target market – who are you aiming to benefit?
- The marketing weapon you’ll use – online, offline, magazine print, ect.
- The niche and your position and what you stand for.
- The identity of your business – Not who owns it, but what you stand for.
- Your budget – This should be expressed as a percentage of your projected revenue.
I’m going to cover each of these seven sentences and give an example of my own personal blog design company marketing plan for each step and then show you how it comes together at the end.
The purpose of your marketing
This is the introduction sentence to your paragraph and should outline what you’re looking to gain from the marketing you’re putting into action. Is your marketings sole purpose to create awareness of global warming or is your marketings purpose to generate traffic to your business website in order to gain visitors and potential sales?
The purpose of Blog Theme Machine’s marketing is to generate sales for my blog design services.
How you’ll achieve this purpose
This is going to give a quick outline of the way you intend to achieve this purpose. How will you accomplish your targeted goals? What makes your product or service needed compared to others? In our previous article about People buying benefits not features, we talked about this a little bit. This sentence should explain what your product or service does that sets it apart from the others and makes it a benefit to your client/customer.
In order to achieve the purpose of my marketing I will position my blog designs as being a benefit to their branding as well as potential profit increases.
Your target market
This should be self explanatory but some people forget to think about this part of their marketing. A generalization isn’t going to get you the benefits that the pinpoint accuracy of your target market. Throwing a fishing rod into an ocean without any research on the area could get you a few bites, but knowing a specific area with fish that love the bait you’re using could get you hundreds of bites.
The target market that I am after is bloggers from around the world.
The marketing weapon you’ll use
This will be whatever marketing tools you’ll use. General ideas are good, but again, targeted ideas are great. If you’re an author of a book or blog on a specific subject, why not put a fish bowl at the library and give the winner a free copy of your book, or a free downloadable copy of your e-book? Remember that you’re always thinking about what can and will work the best for your business.
This will be accomplished by emailing 100 bloggers from 5 different niches along with purchasing advertisement space on high traffic blogs.
Your niche, your position and what you stand for
The niche is pretty close to your target market but slightly different. If you’re a plumber, your target market my be the elderly who are too weak to fix the problems themselves while your niche is the plumbing industry. The position you talk about is geared towards explaining why your product or service is needed and what your company stands for.
The niche that my blog design company inhabits is the blogging industry. My position is that of a high quality blog design that increases the clients profits and adds to their branding across the internet.
The identity of your business
What your company stands for could be many things, but remember that an identity and your image are two completely different things. The image of your company is a false impression that you give your clients; one of exceedingly high worth and expectations you normally cannot live up to. Your identity is what you’re known for and what you want people to remember about you.
Our identity will be that of quality, great customer service reliability and friendly conversations geared towards creating a high comfort level & one-on-one business arrangement.
Your goal is to budget only a specific amount of money in the initial stages and then fund your marketing efforts off the profits that it brings in. Generally, most small businesses will allocate a specific percentage to their budget and will hold true to it. Your budget can be anywhere from 5% to 50% depending on how much money you want to put into it and how great your ROI (return of investment) is.
25% of sales will be allotted to my guerrilla marketing campaign.
So now you’ve seen what each sentence is used for and why they are important to your guerrilla marketing strategy, but what does it look like all put together? Below is my 7 sentence guerrilla marketing strategy I put together for the purpose of this article, and for future marketing. If you have any questions, don’t hesitate to leave a comment or contact me.
The purpose of Blog Theme Machine’s marketing is to generate sales for my blog design services. In order to achieve the purpose of my marketing I will position my blog designs as being a benefit to their branding as well as potential profit increases. The target market that I am after is bloggers from around the world. This will be accomplished by emailing 100 bloggers from 5 different niches along with purchasing advertisement space on high traffic blogs. The niche that my blog design company inhabits is the blogging industry. My position is that of a high quality blog design that increases the clients profits and adds to their branding across the internet. Our identity will be that of quality, great customer service reliability and friendly conversations geared towards creating a high comfort level & one-on-one business arrangement. 25% of sales will be allotted to my guerrilla marketing campaign.
Your customers don’t buy shampoo; they buy clean and manageable hair. My clients don’t by a custom blog design, they buy higher profits and better branding. It’s simple; people hire you because of what you can do for them, not what you do. This might sound a bit confusing, but if you stand back for a minute and really think about it, it’s true. You don’t go to the store and buy toothpaste; you buy clean teeth and fresh breath. This holds true in any business online or offline.
If you’re freelancing full time, or you run your own small business, remembering this and building your marketing around it can really make or break your campaign. Focusing on the nuts and bolts of what your company does rather then what the end result is for the customer will not only hurt your sales, but your branding will suffer as well. For the average Search Engine Optimization company, their central focus is “your website will be #1 in Google for *this keyword*” yet if they were to stop proclaiming this and explain the 20-30 steps they take in order to make your website #1 for a specific keyword, they would surely lose clients and drive away any potential clients who are looking for the benefit, not the feature. Always remember that your clients hire you because of what you can give them and not necessarily what it takes you to get to that point, so exploit it for all its worth and make sure that is what you talk about in your marketing and copywriting.
Your software could have 300 cool features built in, and all kinds of extra additions that can be customized to the clients requests, but in the end, if your software doesn’t benefit your customer, or if the customer doesn’t know what it can do to benefit them, you’re losing out on that sale. Fluff is overrated.
* Editors note: Every monday we will be featuring a quick marketing tip like this, so make sure you subscribe to our feed to stay up to date with our newest articles.
So you may have noticed lately that I’ve been writing a lot about Guerrilla Marketing. Not only because the concepts of some of the tactics and ideas are great, but also because it is the purest form of Bootstrapping; Guerrilla Marketing is a way to showcase your business or product in unconventional methods that often times cost little-t0-no money. I’ve found some of the best photos that will show you just exactly why Guerrilla Marketing works and will definitely have you looking at them and going “Why didn’t I think of that?”More Information