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Build Online Visibility – Contributed by Vijay Pullur, President, SocialTwist If a good business idea, sound technology and a well thought business plan are the life and blood of a start-up, PR and Marketing are its survival kit. There is no point in creating a great state of art product if you cannot market it effectively. [...]
Continue reading...Tuesday, August 4, 2009
Image via: SamsonOS It happens to everyone: you’re sitting at your desk, staring into the distance, or out the window, silently kicking yourself because you know you should be working, but it’s just not happening. Every little distraction seems to be much more interesting than what you’re meant to be doing, yet turning your attention to [...]
Continue reading...Wednesday, May 6, 2009
Shiny wrappers promising delicious treats inside, perfectly tied bows sealing seductive sweets within, colors of the rainbow catching the eye at every angle…I’d like to address the kid-in-the-candy-store phenomenon and how it applies to your marketing (more specifically, how it shouldn’t apply). Through my years of experience of working with my clients and trying to [...]
Continue reading...Friday, April 24, 2009
Unless you’re an uber famous Hollywood star, then chances are you ask this question almost every time you purchase something (unless it’s toilet paper): Why should I buy? For one thing, some Hollywood stars probably do use their money as toilet paper. But the point is money isn’t exactly an issue for them, so they [...]
Continue reading...Wednesday, April 8, 2009
So, we’ve mentioned the importance of monitoring your marketing and we’re going to continue to do so because of its great importance. Otherwise, if you’re not monitoring your marketing, then it’s similar to throwing a piece of bait into the ocean without securing a line to it. Where did it go? What happened to it? [...]
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Monday, September 28, 2009
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