I came across this video yesterday and I had to share it with you all. It just goes to show you that anyone can make an impact and anyone can go viral.
The video has almost had 3.7 million views and was posted on March 16th. That is 3.7 million seeing the Samsung brand!
Have a great weekend!
We often get involved with a business or industry based on an idealized conception. I had a friend with this experience in college. She started working at the tutoring center on campus because she loved the idea of helping people learn. The students she worked with, however, expected her to fix their mistakes and act as a proofreader. They were not interested in learning anything. Thinking her difficulties were based on the setting, she began tutoring for a specific department on campus, but her experience was the same. After spending two years following a dream that never became reality, she quit tutoring and became a reference librarian. Now, she helps people find information, but she is not expected to give them all the answers.
In order to avoid an experience like hers, ask yourself specific questions during your business discovery process. We have conceptions which go with certain titles, which may actually vary greatly depending on your specific industry. Networking mixers or chamber of commerce functions can provide excellent opportunities to find out more about your target business and determine if it matches your ideas and values. Make sure you are clear on the responsibilities and procedures you will need to perform to achieve success. Being informed will help you separate dreams and preconceptions from reality.
Ever forget to close the door behind you and have someone ask if you were born in a barn? Well here’s a situation where it’s finally a good thing to leave the door open, your marketing. Always make sure your marketing is creating an open door to your business. Have an amazing product or service? Well it doesn’t mean diddly squat if your marketing doors are closed and your just not getting through to your prospects. Here’s a marketing tip or two for the bootstrapped budget and holy-overhead-Batman budget alike.
First, we call your attention to word of mouth marketing (WOM). Sure, you’ve heard of WOM before, getting new business through referrals and people talking about your business. But what most people don’t think about is actively encouraging WOM business, thinking that it’s more like a mythical beast that you simply come upon deep within the forest. Although WOM marketing’s effects can lay dormant for a long time and then rear its mysterious, budget-beautifying head months or even years after someone referred your business much like a mythical creature awakened from its slumber, it’s a very real approach that should be continuously infused in your marketing.
How do you start lucratively gabbing about your business? With an elevator pitch. We’re not suggesting that you grow your hair out, perm it and carry a soprano saxophone around with you at all times, but more like developing a business pitch that you can deliver within the length of an elevator ride (30 seconds to a minute)-short and sweet. You may know the ins and outs of your business better than anyone, but if you can’t convey exactly what you do with concise confidence on demand, then your prospect is going to wonder how the hell your business has survived thus far.
Start out by getting a laser beam on your unique selling point (USP), that which separates your business from your competitors, and then dress it up with a few accompanying sentences that support that USP. Here’s an example:
“I own a business resource called BootStrappingBlog.com devoted to empowering the bootstrapped businessperson to their full potential. We’re dedicated to providing ongoing contributions of the latest in business news, resources, tips and advice-anything and everything necessary to help bootstrapped businesspeople not only survive, but surpass their goals and enjoy themselves while doing it!”
Caveat: Fight the urge to sell every point of your business-if your pitch is longer than a Kenny G song, then you’re going to lose your prospect as fast as a teenager runs away from one of his melodies. The whole point of your elevator pitch is to chum the waters and cause your prospect to come to you. Tempt them with just a quick business pitch and then wait for them to feed on their own curiosity, letting them come to you when their interest is piqued and they desire more information about your business.
Another aritcle of interest: People buy benefits, not features