Any winner knows the secret to success. Anyone whoever finished a marathon, lasted 20 years or more in a relationship or even built a company from the ground up knows what the “secret” ingredient is. The simple one word answer is “Commitment”. However, many people will hear that word and assume it is “just too easy” and decide that it won’t work before they even try to become committed to their product, service, marketing plan or networking. Little do they know that they have failed ‘being committed to commitment’.
Bootstrapping & Commitment
Any bootstrapper knows that the goal is to get the highest return of investment from your business with minimal costs. but what will you do when your marketing plan or your various advertisements are just not producing the instant results you’re after? Do you tuck your tail between your legs and run or do you stand tall like a true bootstrapper and hold your ground? I hope you will do as I have and many others have and stick it out for the long haul. Many marketing plans fail in comparison to what your optimistic goals are within the first weeks or months. Sticking it out and being committed to your marketing is what will cause the tide to change in your favor.
Real life example
In the book Guerrilla Marketing, Jay Conrad Levinson talks about when he was hired on by a cigarette company in the 1960′s to boost their branding and help raise their profits. The main goal was to become one of, if not, the most influential cigarette companies out. They were currently ranked #31. Jay explained to the owner of the company that it would take time and the owner agreed and followed through with the plans and was committed to the marketing. A year after the campaigns started, they were still ranked #31. The owner was not shaken and stayed committed to the marketing and when you look today, they are they #1 most recognizable cigarette company out. One out of every five cigarettes come from this company; Marlboro. Without commitment it Marlboro would not be where it is today.
Remember next time you set out to create goals for your business or your life, commitment is what will make or break your accomplishments. If Thomas Edison can try 10,000 ways to develop a storage battery and keep going, why can’t we show some commitment to our goals and business plans? Bootstrapping is, after all, finding ways to grow your business with little to no money, and what better way to do that (for free) then by showing some commitment.
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