Comments on: Monday Marketing Tip: Underpromise and Overdeliver http://www.bootstrappingblog.com/monday-marketing-tip-under-promise-and-over-deliver/ Idea's to make marketing your small business easy Fri, 04 Nov 2011 15:37:52 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: NatureLimit http://www.bootstrappingblog.com/monday-marketing-tip-under-promise-and-over-deliver/comment-page-1/#comment-1598 NatureLimit Tue, 15 Jul 2008 11:51:37 +0000 http://www.bootstrappingblog.com/?p=111#comment-1598 I totally agree that this is a powerful technique but perhaps only in given situations. My thought is that this can work once to twice, but you are better off giving reasonable guidance in the first place. I totally agree that this is a powerful technique but perhaps only in given situations. My thought is that this can work once to twice, but you are better off giving reasonable guidance in the first place.

]]> By: Moneybites http://www.bootstrappingblog.com/monday-marketing-tip-under-promise-and-over-deliver/comment-page-1/#comment-1506 Moneybites Wed, 25 Jun 2008 19:08:28 +0000 http://www.bootstrappingblog.com/?p=111#comment-1506 Good to see someone else writing about this. I actually wrote about this a couple months back and your opinion is bang on. Keep up the good work.. Good to see someone else writing about this. I actually wrote about this a couple months back and your opinion is bang on. Keep up the good work..

]]> By: Jim http://www.bootstrappingblog.com/monday-marketing-tip-under-promise-and-over-deliver/comment-page-1/#comment-1373 Jim Sun, 08 Jun 2008 20:34:28 +0000 http://www.bootstrappingblog.com/?p=111#comment-1373 This is a very Japanese technique. Sound weird? Well in Japanese business, they will typically issue low-balled earnings guidance just for the sake of surprising later on and making profit. My thought is that this can work once to twice, but you are better off giving reasonable guidance in the first place. If you keep lowering estimates, people will either pick up on it, or just stop taking you seriously as a businessman. Still, an interesting post :) This is a very Japanese technique. Sound weird? Well in Japanese business, they will typically issue low-balled earnings guidance just for the sake of surprising later on and making profit. My thought is that this can work once to twice, but you are better off giving reasonable guidance in the first place. If you keep lowering estimates, people will either pick up on it, or just stop taking you seriously as a businessman. Still, an interesting post :)

]]> By: Mike Smith http://www.bootstrappingblog.com/monday-marketing-tip-under-promise-and-over-deliver/comment-page-1/#comment-1338 Mike Smith Wed, 04 Jun 2008 20:15:49 +0000 http://www.bootstrappingblog.com/?p=111#comment-1338 hello Justin, Yes, that could happen. I've had it happen to me before. I actually just went through this over the last month. I had a company looking for a website design write me, we talked, I told them it would take 2 weeks to complete (a bigger site then just a blog). They went with a company who said 1 week, and now, 4 1/2 weeks later, their site still isn't up. I wrote them and have a meeting with them this friday. So yes, it can definitely cause some loss of sales. I guess it's just a personal preference :) hello Justin,

Yes, that could happen. I’ve had it happen to me before. I actually just went through this over the last month. I had a company looking for a website design write me, we talked, I told them it would take 2 weeks to complete (a bigger site then just a blog). They went with a company who said 1 week, and now, 4 1/2 weeks later, their site still isn’t up. I wrote them and have a meeting with them this friday.

So yes, it can definitely cause some loss of sales. I guess it’s just a personal preference :)

]]> By: Justin L http://www.bootstrappingblog.com/monday-marketing-tip-under-promise-and-over-deliver/comment-page-1/#comment-1331 Justin L Tue, 03 Jun 2008 23:18:25 +0000 http://www.bootstrappingblog.com/?p=111#comment-1331 Hi, Would you argue that by using this technique your clients may see your estimate as a lack of efficiency and take their business to a competitor who has been open and honest about the deadline? i.e. If a workshop told me it would be done by Thursday (open and honest) and another told me it would be done Saturday (underpromise) I would do business with the company who stated Thursday. I totally agree that this is a powerful technique but perhaps only in given situations e.g. previous clients as opposed to new clients who may be shopping around - JL Hi,

Would you argue that by using this technique your clients may see your estimate as a lack of efficiency and take their business to a competitor who has been open and honest about the deadline?

i.e. If a workshop told me it would be done by Thursday (open and honest) and another told me it would be done Saturday (underpromise) I would do business with the company who stated Thursday.

I totally agree that this is a powerful technique but perhaps only in given situations e.g. previous clients as opposed to new clients who may be shopping around

- JL

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