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	<title>Comments on: Monday Marketing Tip: People buy benefits, not features</title>
	<atom:link href="http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/</link>
	<description>Idea&#039;s to make marketing your small business easy</description>
	<lastBuildDate>Fri, 04 Nov 2011 15:37:52 +0000</lastBuildDate>
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		<title>By: What are you REALLY selling? Identifying key benefits</title>
		<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/comment-page-1/#comment-52317</link>
		<dc:creator>What are you REALLY selling? Identifying key benefits</dc:creator>
		<pubDate>Mon, 16 May 2011 13:05:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.bootstrappingblog.com/?p=99#comment-52317</guid>
		<description>[...] Monday Marketing Tip: People Buy Beneftis, Not Features (Bootstrappingblog.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Monday Marketing Tip: People Buy Beneftis, Not Features (Bootstrappingblog.com) [...]</p>
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		<title>By: Samson Mutahi</title>
		<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/comment-page-1/#comment-27032</link>
		<dc:creator>Samson Mutahi</dc:creator>
		<pubDate>Thu, 01 Apr 2010 13:54:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.bootstrappingblog.com/?p=99#comment-27032</guid>
		<description>That&#039;s true because I have seen it at my place of work. People are coming to buy your services because of the benefit the they will get from you and here I come I give them but in return I need my payments.</description>
		<content:encoded><![CDATA[<p>That&#8217;s true because I have seen it at my place of work. People are coming to buy your services because of the benefit the they will get from you and here I come I give them but in return I need my payments.</p>
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	<item>
		<title>By: Why Should I Buy? &#124; Bootstrapping Guerrilla Marketing Blog</title>
		<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/comment-page-1/#comment-11866</link>
		<dc:creator>Why Should I Buy? &#124; Bootstrapping Guerrilla Marketing Blog</dc:creator>
		<pubDate>Fri, 24 Apr 2009 18:47:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.bootstrappingblog.com/?p=99#comment-11866</guid>
		<description>[...] out these other articles for more information: Well I Should Hope So and People Buy Benefits, not Features   Bootstrapping, Bootstrapping Resources, branding, business growth, Small Business, [...]</description>
		<content:encoded><![CDATA[<p>[...] out these other articles for more information: Well I Should Hope So and People Buy Benefits, not Features   Bootstrapping, Bootstrapping Resources, branding, business growth, Small Business, [...]</p>
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	<item>
		<title>By: S.Smith</title>
		<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/comment-page-1/#comment-10214</link>
		<dc:creator>S.Smith</dc:creator>
		<pubDate>Sat, 04 Apr 2009 05:09:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.bootstrappingblog.com/?p=99#comment-10214</guid>
		<description>A subtle and powerful subtlety...I&#039;ll remember it and finesse it into my vision.

&lt;abbr&gt;&lt;em&gt;S.Smith&#8217;s last blog post..&lt;a href=&quot;http://ubagua.com/2009/teaching-abstractions/303/&quot; rel=&quot;nofollow&quot;&gt;Teaching Abstractions&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>A subtle and powerful subtlety&#8230;I&#8217;ll remember it and finesse it into my vision.</p>
<p><abbr><em>S.Smith&#8217;s last blog post..<a href="http://ubagua.com/2009/teaching-abstractions/303/" rel="nofollow">Teaching Abstractions</a></em></abbr></p>
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	</item>
	<item>
		<title>By: heckman</title>
		<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/comment-page-1/#comment-9255</link>
		<dc:creator>heckman</dc:creator>
		<pubDate>Wed, 18 Mar 2009 06:04:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.bootstrappingblog.com/?p=99#comment-9255</guid>
		<description>Hey Colin, 

Glad we can be of help. Let me know if you would like to see anything specifically covered. 

Cheers, 
Derek</description>
		<content:encoded><![CDATA[<p>Hey Colin, </p>
<p>Glad we can be of help. Let me know if you would like to see anything specifically covered. </p>
<p>Cheers,<br />
Derek</p>
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	</item>
	<item>
		<title>By: Colin</title>
		<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/comment-page-1/#comment-9220</link>
		<dc:creator>Colin</dc:creator>
		<pubDate>Tue, 17 Mar 2009 16:38:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.bootstrappingblog.com/?p=99#comment-9220</guid>
		<description>Thank you very much for the tip bits; I find them so useful. Not too much info just enough to keep me focused and inspired.  Keep reminding me</description>
		<content:encoded><![CDATA[<p>Thank you very much for the tip bits; I find them so useful. Not too much info just enough to keep me focused and inspired.  Keep reminding me</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Where you Born in a Barn &#124; Bootstrapping Guerrilla Marketing Blog</title>
		<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/comment-page-1/#comment-9180</link>
		<dc:creator>Where you Born in a Barn &#124; Bootstrapping Guerrilla Marketing Blog</dc:creator>
		<pubDate>Mon, 16 Mar 2009 23:21:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.bootstrappingblog.com/?p=99#comment-9180</guid>
		<description>[...] Another aritcle of interest: People buy benefits, not features [...]</description>
		<content:encoded><![CDATA[<p>[...] Another aritcle of interest: People buy benefits, not features [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Samson Mutahi</title>
		<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/comment-page-1/#comment-8840</link>
		<dc:creator>Samson Mutahi</dc:creator>
		<pubDate>Wed, 11 Mar 2009 17:31:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.bootstrappingblog.com/?p=99#comment-8840</guid>
		<description>Thenx for the advice. I have realized that we&#039;ve been forcusing on features in most cases and therefore we tend to loose many client who are in need of benefits. I have now noticed where I mess. Keep up and kindly educate us more.</description>
		<content:encoded><![CDATA[<p>Thenx for the advice. I have realized that we&#8217;ve been forcusing on features in most cases and therefore we tend to loose many client who are in need of benefits. I have now noticed where I mess. Keep up and kindly educate us more.</p>
]]></content:encoded>
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	<item>
		<title>By: heckman</title>
		<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/comment-page-1/#comment-7574</link>
		<dc:creator>heckman</dc:creator>
		<pubDate>Sat, 14 Feb 2009 04:00:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.bootstrappingblog.com/?p=99#comment-7574</guid>
		<description>Thanks for the comment Mike, I have taken a look and bookmarked your blog as well. Outstanding strategies to be implemented and used.</description>
		<content:encoded><![CDATA[<p>Thanks for the comment Mike, I have taken a look and bookmarked your blog as well. Outstanding strategies to be implemented and used.</p>
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	<item>
		<title>By: Mike</title>
		<link>http://www.bootstrappingblog.com/monday-marketing-tip-people-buy-benefits-not-features/comment-page-1/#comment-7464</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Thu, 12 Feb 2009 02:54:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.bootstrappingblog.com/?p=99#comment-7464</guid>
		<description>Enoyed your post and bookmarked you for future reading.. Thinking of adding some of your content to &lt;a href=&quot;http://www.zestformarketing.com&quot; rel=&quot;nofollow&quot;&gt; my website ZestforMarketing&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Enoyed your post and bookmarked you for future reading.. Thinking of adding some of your content to <a href="http://www.zestformarketing.com" rel="nofollow"> my website ZestforMarketing</a></p>
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