I have mentioned many times in my posts that the time will come soon when the big brands really get on board with things happening in the guerrilla marketing world. With the 33 Keys project that ran in Quebec Mazda has done a very impressive job mixing various media forms to create an obsession in the community and more importantly in the Mazda 3’s target audience.
It would not hurt to have the budget they have either, but it is good to see a budget like that being used for something innovative.
You can read Kristin Laird’s article at marketingmag.ca about the project.
March 2nd, 2010 at 5:34 pm
I tend not to comment on articles, but your article urged me to praise your blog. Thank you for writing this, I’ll make sure to bookmark this blog and visit once in awhile. Happy blogging.