Mixing Media Guerrilla Style
I have mentioned many times in my posts that the time will come soon when the big brands really get on board with things happening in the guerrilla marketing world. With the 33 Keys project that ran in Quebec Mazda has done a very impressive job mixing various media forms to create an obsession in the community and more importantly in the Mazda 3′s target audience.
It would not hurt to have the budget they have either, but it is good to see a budget like that being used for something innovative.
You can read Kristin Laird’s article at marketingmag.ca about the project.
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“Guerrilla” is but one stylistic slice of the whole advertising pie. Guerrilla tactics should not be considered as an independent form of promotion. In truth, they should work in companionship within an overall promotional strategy geared toward gaining the support of your consumers.
“Guerrilla” advertising undoubtedly offers solutions to creatively bringing forth a message to the public in truly unique ways. Traditional marketable spaces and ad placements are in constant risk of saturation. Allow ingenuity to guide your way as you regroup and reorganize your business advertising mindset. All too often we are plagued with tasteless advertising exploits, leaving us feeling psychologically raided.
To be certain, advertising is NOT a social service. It is simply a form of propaganda which justifies the promotional practices we are bombarded with incessantly. Create a laugh. Fun, practical and positive energy will encourage an equal reaction from the public.