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To get a clear picture of a great example I really look no further then Valentines Day.
The day where we all go a little bit crazy and sure it is routed in tradition and for those that believe in marking the day (me included) it does mean a lot.
Has it become a Commercial Celebration?
for florists to make a killing on marked up roses that will help make up for loses the rest of the year.
for restaurants to have special menu’s and charge crazy prices to cash in on the environment and have a better profit margin for the month
or for a condom companies to earn a little more when couples decide to….. Well you get the idea!
YOU BET IT IS A COMMERCIAL CELEBRATION and from a marketing perspective that is awesome.
Events and celebrations give us an opportunity to have an easy lead in icebreaker to have a discussion with our customers, and in the process makes our businesses top of mind again!
Now I bet you didn’t know that February 14th is also Read to your Child Day, Gold Heart Day, Ferris Wheel Day and to give a twist to your old standby Valentines Day Marketing it is also National Call in Single Day. Now I bet you could come up with an idea or two for how to use that.
So that is what this podcast is all about, using different days to create a fun, memorable marketing experience for your customers.
I will be talking about ways to use some of these days in each of my shows and will try my best to be a month ahead of the date so you can actually have time to make them happen.
Also by the time it gets to the actual date for the celebration we should have some awesome stories to share and things to discuss about what did and didn’t work. I want this show to be interactive, so lots of comments on the blog and If you have a story to share we can record interviews for future shows.
So dust off your thinking caps and I will see you in the next episode.
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