With summer in full force it has been a while since I have taken the time to show some of the gems that I have found in the world of guerrilla marketing and innovative ideas for business. Enjoy!
For Tibits, a Swiss vegetarian restaurant chain, oversized forks were installed on to trees in major parks and in outdoor shopping areas all over Switzerland, The freshness of Tibits food could be demonstrated to people walking by. and hey for a guy who actually likes broccoli, it made me hungry.
Agency: Wirz/BBDO, Switzerland.
The Haunting Girl
During the fist phase of this campaign from New Zealand, die cut images of a haunting little girl were plastered around the city. The real size cut outs were spread out so that the little girl would seem almost omnipresent, like a spirit haunting the area. This teaser phase caught people’s attention during 2 weeks as no message, logo or signature appeared on the visual. Then during week three of the campaign a sticker was placed over the girl revealing the line, “The kids you kill never leave you “Slow down near schools.” Agency: Colenso BBDO, New Zealand.
Have a great weekend.