Well seeing as it is Monday again and we have to come back inside after enjoying a spring weekend (we just got rid of our snow and finally our spring fever).
I figured I would continue on with my favorite Guerrilla Marketing Campaigns that I have found around the web. Happy Monday everyone!
Ego Boost
I love when simple concepts are the ones that make the biggest impact. This one is fun, innovative and feeds male ego at the same time.
Jaws Eats Bus Passengers
I am huge fan of the vehicle wrap. When done well you will always get attention. Your audience is bored waiting in traffic, it has movement and it is memorable. All the makings of a campaign that will be talked about at dinner tables and push your message along.
Half a Bus Stop
The last time I had a blog post that had the message to use less we had a huge discussion about green marketing and the merits and morals of advertising.
The impact this one creates is great. One of the best ways to get attention is to take a familiar object and turn it’s concept upside down. Good job Denver Water!
Is IKEA taking over the world
It would seem that I have accidentally created a public transit guerrilla marketing post I will continue with the theme. As the one above it is a great job of taking the familiar and playing with perception. I hope that it does not rain.
Well I have dug through the archives to bring you some more great guerrilla marketing and innovative ad campaigns. We had a lot of discussion last week about pushing social, religious and political agenda’s in marketing. Many thanks to those that participated and I am excited to hear about what we think of these ones.
Guerrilla Teeth
What a great idea this one is, it really hits the message home in my opinion. After being a bit disgusted you can’t help but smile at this one. I am going to look to see if I can find some statistics on how the response was for the company.
Playful Playboy
This one feeds most boy’s imagination, some girl’s ego and for the rest it will generate conversation. This is a guerrilla campaign that could be used for both traditional and viral marketing for many years to come. You can get a lot of traction out of this one.
Virgin Virgin Virgin
I have had a lifelong fascination with everything Virgin. Richard Branson’s marketing and PR stunts are the best in the world. I bow down to “The Master of Branding”.
This one gave me a bit of trouble when I first saw it. I see it for it’s brilliance but have a problem with using historical monuments for commercial advertisements. I would like to hear your thoughts on this?
Maybe I am just being sensitive with this one!
Pothole Application. Does it cross the line.
As you all know I am big fan of pushing the limits of creativity and how to get your message out to the masses but when we get to a point when we endanger public safety that is where the line has to be drawn. With the adhesives and quality of the graphics we can create now something like this could cause accidents, injury and possibly death. I am pretty sure that is not the legacy that the company wants for there marketing.
That is it for this time, if you have any campaigns that you would like to see me feature in this series of posts, let me know.
I am pretty excited about what I have been seeing lately in the Guerrilla Marketing world especially when it comes to the innovation and creativity that is being seen with the not-for-profit campaigns.
They are really making the most bang for there buck and my hat goes off to them. Here are some of the great examples that I have seen recently.
Reach out to a Child with Autism
This one follows along the line of the feed the hungry carts that you may have seen. These bags will do a great job of making heads turn and that is what it’s all about.
Drinking and Driving Bottle Caps
Another great thinking outside of the box idea. Who would ever think to use the bottle cap in this way. I just hope the audience for this is not to intoxicated to see the value of this message.
Unicef Does is Again
This is another one that has a lot of visual impact. Pair that with the blue baby stroller campaign that was done in the Finland.
Guerrilla Toilet Paper
This one is just plain funny. I wish I would have seen this one in person, I can’t help but still laugh at toilet humor. The good thing about doing something in a restroom setting is that your message get the persons undivided attention for a longer period of time.
For more examples check out More Kick A$$ Guerrilla Marketing Promotions Pt 1 Also a special thanks to Hasan for sending some of these examples over to me.
This one comes to us from Finland. Unicef wanted to raise awareness for childrens rights so they placed these blue strollers in crowded places in 14 cities with a baby crying audio track coming out of it. If you looked in the strollers their was a message “Thank you for caring, we hope there is more people like you. Unicef Be a mom for a moment”.
The part that makes me sad is the number of people that just walked right past a stroller with a crying baby and did not even give a glance in it’s direction. That part could have hit me harder because I am a new parent of a 5 month old but still…… no excuses in my mind!
Have a great weekend.
I came across this video yesterday and I had to share it with you all. It just goes to show you that anyone can make an impact and anyone can go viral.
The video has almost had 3.7 million views and was posted on March 16th. That is 3.7 million seeing the Samsung brand!
Have a great weekend!