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Email Marketing, It’s like adding an Army of Employees

18. February 2010

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As a lot of you know I run a small business marketing company – Scapes Consulting as well as writing for this blog. I have been focused on bringing internet marketing ideas to the local bricks and mortar type businesses that don’t normally know how to enter this strange new marketing world beyond just putting [...]

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Building on strengths or fixing weaknesses?

31. January 2010

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Building on strengths or fixing weaknesses?

When we start off in business, we often do so because we have a great strength. Whether, you’re a terrific salesperson or an intrepid designer, your strength is the vehicle to make you money. Unfortunately, it only takes about a week into your business when you realize what you do poorly. This can be customer [...]

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Can Diet Improve My Business?

22. October 2009

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Can Diet Improve My Business?

For many people who run businesses that are located in offices, their bodies don’t seem like vital investments. Sure, if you were a cook or a construction worker, your physical wellbeing might be something you invested in. After all, it’s the only way to make money. But office workers tend to think that they only [...]

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How to Write a Business Proposal

15. September 2009

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How to Write a Business Proposal

If you work in management in any way, shape or form, chances are that at some point in your career you are going to have to propose something to someone. This could be a proposal to your boss to start work on a marvelous new project, a proposal to an investor or a bank for [...]

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Should I incorporate my business?

20. July 2009

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Should I incorporate my business?

This is a difficult question for any small business owner to answer as incorporating a business has plenty of legal and tax-based advantages, but can also be a potential minefield, a massive expense, and ultimately not worth the hassle for the gains and returns made. So, before we go any further, let’s take a quick look [...]

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