It’s a new year and time to try some new innovative marketing ideas to help you stand above the other businesses in your space. Bonza Bottler Day is a great way to have a fun monthly promotion that the competition will never think about.
This is also my first post of the year in my new format where I will be focusing on new and different ideas for you to try that don’t have to be complicated or expensive.
What is your mantra for 2011? As I discuss in the video I have been known to follow the path of a lot of new ideas and then find myself spread way to thin and not focused on the income generating tasks that will make my business really successful.
It is a good time to build these habits and the mindset now to be ready for next year.
I do monthly podcast on the Southlasallemedia.com website about the life of a consultant. I am usually interviewing people that are in the design and website development end of things. You can listen to my latest show at http://www.southlasallemedia.com/shows/item/207-meet-babs-gosgens
I interviewed Babs Gösgens from Crossing Hippos. She is a consultant working out of the Netherlands building Joomla Websites and using Magento for E-Commerce.
Hope you enjoy!
You can also listen to my very first show with Ellen K Martin here
You could have the most unique, highest quality product or service in the world and you’d still be broke if you don’t market it every single day! Websites are not magic wands and your place of business isn’t a magnet. You must have marketing pieces that are perpetually in play, attracting new prospects and new clients, creating a steady stream of revenue.
It is your marketing, not your product or service, that is the lifeblood of your business. Marketing is what gets your offer out in front of the public, persuades people to buy, educates prospects about your business, builds your brand, outrageously increases sales…well, short of babysitting your kids for you, there are few things marketing can’t do…actually, you could create a marketing campaign for the best babysitters in your local area, so there’s actually nothing that marketing can’t do.
Market your business every single day and you are guaranteed to achieve financial freedom.
Give People Everything They Want and You’ll Get Everything You Need
Countless companies fail because they maintain an egocentric perspective in the way they conduct their business. If you continue to execute your marketing and customer relations in a manner that fails to truly perceive the needs of your clients and prospects then you will fail to connect with them.
Before you begin any marketing campaign or project you must get in the mindset of your prospective clients, focusing in on their hot buttons. Zero in on your target audience’s most frequent problems, worries, fears, aspirations and dreams and you’ll break all of your previous sales records.
Incorporate a completely genuine desire to help others within your marketing and it will generate a natural energy that will pull people in for life.
Article Marketing for Permanent Presence
Since consistent, frequent marketing is key to the success of your business, you need to consider the relationship of how much you get in return for your efforts—this is especially true for those of you working with bootstrapped budgets. Ideally, you want to be able to put one unit of effort in and get several units of success in return. Those of you doing your marketing on a one-for-one basis are sure to be going bald from pulling your hair out in anxiety. Successful businesses are those that incorporate leverage in their marketing.
Article marketing provides one of the best ways to market your business every day without actually having to do something every day. That’s because once you publish an article online, it’s there to stay, creating a permanent presence online. Articles pull people in from the search engines through your keywords, provide value through useful information, and drive Web traffic back your site through backlinks that you plant in the article.
This permanence also makes article marketing one of the most cost effective means of marketing. One price, one unit of energy, infinite potential.
Plus, you can print your online articles and send them out in direct response mailers to your leads. (Always think of how you can get the most use out of a single piece for the best use of your budget.) Providing helpful information in your mailers adds a great deal of value and helps establish why your business is the clear choice. Plus, adding an information-based piece in any marketing you do helps soften your sales approach, making it much more attractive than a standalone promotion. Due to a daily bombardment of advertising, people are naturally skeptical about these standalone promotions. When you provide something for free that people can use to make their lives better they’re much likelier to let their guard down and actively consider your offer.
Articles on Legal Steroids
Add video to your articles and you’ll instantly multiply your sales potential. For example, YouTube is now considered the second largest search engine on the Internet; behind Google but ahead of Yahoo and Bing. Is your business missing out on all those potential customers?
In addition, we are naturally sensory driven, so the more senses you engage in your marketing the better your chances of success. Pair your copywriting efforts with video and you give your audience yet another reason to stay tuned and focus on your offer.
Adding videos to your articles also adds potency to your efforts because it allows you to position yourself as an expert. Why do expert opinions and celebrity endorsements still prevail as top marketing methods over all these years? People are more confident buying from an authority.
This opportunity is available to every type of business owner, but massage therapists, salon owners, and yoga teachers have an especially ideal opportunity to create informational videos for their clients and prospects. Create a series of instructive videos, get people interested, show people you truly want to help, and you will motivate them to buy from you.
Money Making Mindset
Above all, it is vital to your success that you remind yourself to have fun during your marketing. Approach your marketing like a drone, drudgingly shuffling through it because you’re viewing it as a mandatory duty, and your marketing message is sure to suffer. Enthusiasm is contagious and can be transferred to others to incite sales. But a complete lack of enthusiasm will leach much of your marketing’s potential as your audience will most certainly pick up on it. Instead, look at it as a fun adventure that promises infinite potential and you will surely unlock the power of attraction, sharing your confidence and enthusiasm with others, and converting record-breaking prospects to loyal customers.
As a lot of you know I run a small business marketing company – Scapes Consulting as well as writing for this blog. I have been focused on bringing internet marketing ideas to the local bricks and mortar type businesses that don’t normally know how to enter this strange new marketing world beyond just putting up a website.
I have noticed as business is picking up I have had less time to commit to producing new articles for all my Bootstrapping Friends. Well I decided that I will share the video’s that I have created for my local clients with you guys as well. A lot of the information in them is just as important for my readers that are here as well.
It also does not matter where in the world you are my company would be able to help you with any of the concepts that I talk about.