When starting a business, a focus that everyone should have is on how you can set yourself apart from the rest of the industry you are going into. How can you be that red t-shirt in a room full of black suits? When people hear from you, what is going to make them want to jump out of their seats with joy to sign a contract with you or hire you?
There’s one main thing that you and your company can do to set yourself apart from the rest and that is by simply being reliable. No matter what your business is, the customers should ALWAYS be the first person on your mind when creating a product, building your website or setting up your support team and just being reliable is the best way to set yourself apart from the rest.
Today, we’re seeing a lot more lazy entrepreneurs who want to use the label but don’t want to BE the label. It’s much cooler for people to say “I’m an entrepreneur” then it is for them to actually do the work and put in the hours and be one. So, in many fields now, there is a big gap that is wide open for a reliable company to come in and shine. If you look in your industry right now, be it web design, marketing and consulting, construction, photography or something completely different, I bet you can find a couple local or online businesses that look completely lazy and you know that if you had their contact list, you could convert their clients into your clients. Don’t worry about “stealing” or “converting” their clients, just by being reliable you are putting yourself one step ahead of those companies.
Bootstrapping your business isn’t always about pinching pennies or living frugal, but being a great company and not conforming to the corporate world; at least thats what I think anyways. So, just be more reliable with your business contacts and I guarantee you’ll see much better results.
[...] have enough funding to pay the lawsuit. This wasn’t a big concern for me because I believe in being reliable in business but with the amount of people out there who are looking to get something for nothing, I’m [...]