Guerrilla Marketing can be done on a budget and for every bootstrapper out there looking to build their businesses exposure without breaking your pocketbooks, here is an article with 15 great images showcasing some of the most cost effective advertising campaigns for you to learn from and be inspired by. You can view out other 10 Great Guerrilla Marketing Examples to see other great guerrilla marketing examples.
At the bottom of this post, please see the contact information for those of you who have guerrilla marketing pictures you’d like featured.
UPDATE: Check out our 10 Guerrilla Marketing Videos we recently published.
Anti Smoking Advertisement
Calgary Zoo
Local Vegetable Market (I’ll be writing a review of this campaign soon)
Clorets Gum
Clue Board Game
Local Dentist Office (how more low cost can you get?!?!)
Eisenbahn Beer
Erotika Sex Shop
Feeding The Hungry (not 100% about the company name)
Labello
Lux Shoes
Public Service Ad (Don’t Speed)
Rock Climbing School (another super cheap guerrilla marketing ad)
Science World
Western Union
Do you have a guerrilla marketing campaign you did and would like it featured? Contact Me and let me know! We will feature it as well as link to your website.
UPDATE: Check out our 10 Guerrilla Marketing Videos we recently published.
August 4th, 2008 at 5:55 am
Brilliant! Great ideas that makes me think ‘I wish I thought of that’. We definitely have to be more creative nowadays to compete with the Microsofts and the Walmarts of the world.
August 4th, 2008 at 3:23 pm
I love these ads, particularly the feed the children and the western union ads.
August 4th, 2008 at 8:29 pm
Some great ads, not sure I’d call them “guerrilla budget” though; what was the cost of placing some of these and the creative? I’d call these innovative placements, truly well done.
August 4th, 2008 at 9:09 pm
@Tycoon – Yeah, definitely some “wish I would have thought of that” campaigns here. Thanks for the comment. I hope you enjoy the site.
@Nascar – The western union ad is one of my favorite as well. Thanks for commenting.
@Webconomist – The Anti Smoking campaign couldn’t have cost much (printing some flaps for the car, or at least buying flaps and getting the image printed on them – definitely not too expensive), the dentist teeth cost maybe 2 dollars for the construction paper and staples, The rock climbing one could be duplicated with actual chalk (no damage to the building and definitely gets peoples attention), The kissing point circles could be printed up cheap as well.
The carrot campaign I’m actually interviewing the man responsible for those soon and I believe he said it cost $800.00 altogether (not 100% sure on that figure yet) but the market sold out of everything, so profits were definitely made
Guerrilla marketing is not only cost effective marketing (bootstrapping the marketing) but also out of the box ways to get attention, which all of these do 
Thanks for the comment
August 5th, 2008 at 7:23 am
Great to see some imagination being used in the adverts but I’m not sure that some of them are tuned into the benefits of the brand and message. Certainly the “Don’t speed” does put over the idea very clearly. While the Kissing Point made me smile, it doesn’t communicate the brand.
August 5th, 2008 at 7:42 am
If only all advertisements were this good, we wouldn’t hate advertising quite so much
August 5th, 2008 at 1:56 pm
Those are some brilliant ads. Just awesome!
August 5th, 2008 at 2:00 pm
@Paul – The Kissing Point is a bit hit and miss in my opinion too. The company is a lip care company, but they could have put their site address on the circle or something.
@ LREM – Yeah, I agree 100%
@ MarketingDeviant – Glad you liked
August 6th, 2008 at 11:50 am
The Clorets and Clue ads I think are the best. They cut through the clutter, the messages are obvious, and they unique enough to be remembered
August 10th, 2008 at 7:53 am
lol these are great ads!
August 10th, 2008 at 2:19 pm
I love these! They are so creative. Now I’m thinking about ways to make my marketing campaign more creative.
August 16th, 2008 at 8:02 am
Wow! I especially liked the Western Union and Clue ones. Marvelous stuff.
August 20th, 2008 at 1:30 pm
This is exactly what direct marketers call their swipe file – they borrow the ideas of others, twist them and turn it into an outstanding ad that they can profit it off of. Ideas are in the public domain and cannot be copyrighted.
August 27th, 2008 at 10:30 pm
Some really ingenious marketing there.
Love the CLUE one. Pity that the execution of the ‘feeding the hungry’ campaign didn’t get the name across. (Thus it’s only a category builder).
September 1st, 2008 at 10:51 pm
Can we get away with the “Erotika Sex Shop” here in the US?
December 10th, 2008 at 1:58 pm
Great information. This will help me help my customers send more people to hell. ATicketToHell.com is a must see site.
March 16th, 2009 at 3:42 pm
Awesome stuff. Really out-of-the-box creative and definite attention getters. The thing that I wonder about most is how to get the OKs from communities to put shoes on trees, etc. Painting a guy on the street.
Terrific ideas.
April 8th, 2009 at 6:15 am
Now I must go to work on an idea!
June 10th, 2009 at 7:38 am
Genius!! Second that, need to go think on how piddleypix.com can produce something even half as effective!!
June 10th, 2009 at 7:45 am
Fantastic. Some brilliantly effective stuff. Not sure the local council will appreciate me destroying their paths though…
This has set my mind racing now though!!
August 27th, 2009 at 7:49 am
These are some awesome ideas which can make the most out of a marketing campaign easily, Lets try to find some more similar ideas if we cannot generate more.
Also I am buying Mr. Jay Levinson’s Book soon for learning guerilla marketing in a different manner.
Akash Sharma´s last blog ..MrAkashSharma: How to: 10 steps to bootstrap your freelance career http://bit.ly/thSG6 Some Typically Awesome Tips.
January 8th, 2010 at 7:13 pm
It is a wonderful thing to let our mind go free and create from within…as shown on your examples…I need some of these minds around me to inspire my own…Thank you for sharing.
January 25th, 2010 at 4:15 am
Wow, thanks for all these great examples of guerrilla marketing