So you may have noticed lately that I’ve been writing a lot about Guerrilla Marketing. Not only because the concepts of some of the tactics and ideas are great, but also because it is the purest form of Bootstrapping; Guerrilla Marketing is a way to showcase your business or product in unconventional methods that often times cost little-t0-no money. I’ve found some of the best photos that will show you just exactly why Guerrilla Marketing works and will definitely have you looking at them and going “Why didn’t I think of that?”
Click the images for a full view of the ads.
- Calgary Farmers Market
- Father Bob Maguire Foundation
- Hubba Bubba
- Taiba Hospital
- Alberta Canada Skiing
- Yuzo Sushi
- Mr Clean
- American Airlines
- Children Know No Boundaries
- Monster Trucks
I want to also leave you with a video I seen on youtube. Watch it and then post a comment and let me know if you can follow it correctly. I know I didn’t.
April 10th, 2008 at 2:35 pm
I like number 8. I’ll bet that gets some interesting search results!
April 10th, 2008 at 6:13 pm
Hi Justin,
Thanks for the comment. I appreciate you stopping by and hope you stick around
Yeah, they have a few different billboards for that campaign. I’ll see if I can dig some of the other links up and feature them in a new article.
Any questions or comments on anything, I’d love to hear them.
Thanks,
Mike
April 13th, 2008 at 10:31 pm
Haha… the commercial was really funny. You say that guerilla marketing should cost little to nothing? Well, I don’t think I could afford to do anything on your list… so… how exactly do they qualify as “guerilla marketing”? Maybe Unique marketing… but “guerilla”..? hmmm…
Pamela
April 13th, 2008 at 10:44 pm
I didn’t mean to be… well, mean in the last comment. I just meant that compared to your list of 50, these don’t seem to be “guerilla”… But your list of 50 is wonderful.
April 13th, 2008 at 11:34 pm
Hi Pamela,
I don’t think your comment was mean
I see what you mean about a few of these costing more then the list of 50. Some of them are a bit more expensive (like the billboard) but a few of them can be very cost effective. For instance.
10. Monster Trucks – This one can be pretty cheap. Start by picking up a cheap piece of crap car at the junk yard for a few hundred bucks, placing it in your parking lot and putting a sign in front of it. This could work great with a car dealership with a slogan similar to “Sudden need for a new car?” or something similar to that. Eye catching and pretty inexpensive.
6. Yuzo Sushi – For this one, you could find someone who does airbrush work and have them do it for around 100-200 dollars. Alternately, you can get it custom done which could run a bit more. I’ve seen a few cars and trucks around here with the entire vehicle airbrushed and it looks great and I’m sure it gets a lot of attention.
2. Father Bob Maguire Foundation – A lot of places on and offline can print up images on clear sticky paper. Find some garbage cans, stick the little images on it (napkin, logo, ect). Pretty cost effective
June 25th, 2008 at 9:17 am
I love the commercial, it makes a great point. I know I definitely didn’t see it the first time.
September 22nd, 2008 at 2:42 pm
Mike
Great guerrilla marketing examples! Really was a pick-me-up and got my creative side working….
I also wanted to comment on your statement about the cars and trucks gaining a lot of attention through the graphics that cover them. You are right…they do attract attention everywhere they go, but they aren’t airbrushed. Vehicles that are used as moving billboards (such as that) are covered with a vinyl wrap with a design that has been digitally printed – known as “vehicle wraps.” The best part about them is the fact that they CAN’T be ignored (like tv with DVR or radio with XM)….much like your guerrilla marketing ideas!
November 12th, 2008 at 6:47 am
sure i did count the passes..but i think i am even more stupid than others
after the video was rewinded i STIL MISSED the moonwalking person…
i had to play it again to notice him O MI LORD..
and i am a cyclist btw
about the commercias, i liked all of them ,except l3,8(which i don’t get “)) ), and 10
gluck with the project!
March 11th, 2009 at 2:16 pm
Any ideas for guerilla marketing campaign related to nail-polish? I can’t think of one, it’s a school assignment
May 14th, 2009 at 1:12 am
Great article. I believe that running is essential in weight loss!