To keep going with the guerrilla marketing examples, I’ve went through youtube and found the best guerrilla marketing examples to give us all a “live” view of what the guerrilla marketing ads can do as far as user reaction. Plus, some of these are genius! If you’d like to be kept up to date on when we post new guerrilla marketing examples along with all of the other bootstrapping and small business marketing content we post here, please take a second to subscribe to our rss feed or click here to receive email updates.
This is a guerrilla marketing ad for OREO that shows an OREO cookie getting dunked into milk every time the elevator reaches the bottom floor in this building. Definitely a good idea, and as you can see about half way through, people are actually walking by rubbing their bellies, so it works.
The 74° edition of the Pitti Immagine Uomo, which is a fashion fair in Italy had a company use an awesome guerrilla marketing tactic (and it was fairly cheap as well; especially since they were in Italy and the US dollar is super weak at the moment. The new Italian fashion brand NEWYORKESE created this guerrilla marketing tactic in order to gain attention and push their brand and slogan to the bystanders in the streets. It rained one dollar bills that were stamped with the slogan “Tu vuò fa l’americano ma si’ Made in Italy.” Based on the title of a famous Italian song by Renato Carosone it means “you want to be American but you are Made in Italy.”
used linkbait tactics for the money.co.uk website to gain some attention and traffic. Boy did it work. It ended up being featured on Fox News. National exposure and all he did was write up a false story about a 13 year old who stole his parents credit card, went on a shopping spree and bought two hookers. His website went from 80,000 alexa ranking to around 6,000 (which is great).
Improv Everywhere has some great videos. Not only will you probably chuckle when watching these two videos, you’ll also see that without any money, they could easily gain attention of hundreds to THOUSANDS of people and pass out fliers or other promotional material. They could have even wore t-shirts with their website links and company logos. Use your imagination on this one. I’m sure you can come up with some ideas on how to transform these from random acts to guerrilla marketing promotions. (leave a comment if you come up with any).
Yellow Pages in Israel created a “When billboards come alive” guerrilla marketing campaign that put various sized billboards around the city that turned the entire city into a live demonstration of search categories. The site received a 40% increase in traffic and a 52% increase in advertisers and reached the top 10 Israel websites list. The boards were cheap to make (You can see them working on them in the video). The video also breaks down some examples of what they did for each category.
Bob Ross, the famous white guy with a huge afro who painted and always seemed like he was on some type of “I love the world” drug is the target of guerrilla marketing in this video. An actor dressed up exactly like Bob, on a set just like Bob and painting just like Bob brings home some chilling facts about some very important issues. Definitely worth the time to watch.
Guerrilla Marketing through youtube videos is a great way to gain attention for your product or your message with small effort and a small budget. Greenpeace put together this video to talk about the effect that DOVE SOAP has on the Indonesia Rainforest since it uses Palm Oil. The video seems well put together and could be done for probably around 200-300 dollars. At the time of me writing this article, the video has been viewed by 498,000+ people and commented 346 times. Talk about getting the peoples attention!
Jung von Matt / Hamburg put this scene together to promote the movies you can watch on 13TH STREET NBC. When someone enters a bathroom, the lights go out and a black light turns on. The black light then makes a seemingly bloody crime scene visible with the words “See what others don’t see. 13TH STREET. The Action and Suspense Channel”
Gazetta Bello Sport is an Italian newspaper that has a slightly pink color to the paper it’s printed on. To promote their newspaper, they “painted the city of Milan pink” by dropping millions of strips of pink paper from the top of a building onto the streets. I’m presuming the strips had the newspapers name or website link on it. Either way, it gained a lot of attention and probably cost under 200 dollars.
Have you seen a Guerrilla Marketing video that you’d like to see here, or did you create a guerrilla marketing campaign and want to see it featured on the site? contact us